In this month’s OMG! PMG! we’re talking analytics.

Analytics are everywhere and are available for everything. Analytics can help guide your marketing so you can see what is working and what’s not, what markets you’re growing in, how your campaigns are resonating with audiences, and a whole lot more.

With so many numbers flying around, how do you know what’s important and what’s just noise? First, decide what problem you’re trying to solve or what question you are trying to answer. That will point you in the direction of where you need to look. Next, take into consideration what campaigns you are running, what the demographics are that you’re targeting, and how long your campaign has been running. There’s a possibility that you didn’t cast a wide enough net or that your campaign hasn’t been running long enough to gather solid data. Lastly, use your analytics to pivot your marketing efforts.

Your marketing liaison (🙋) should provide you with weekly, monthly, and/or quarterly analytics reports and adjust, as needed, based on the information gathered. If you aren’t looking at your analytics, you’re basically operating blindly.

(Pst…don’t forget to check out some great featured projects in this month’s OMG! PMG!)