Emojis are modern-day hieroglyphics that we pepper into our text conversations 📱. They’re great for conveying what words can’t. But how do they work in marketing? 🤔 PMG Pete has a few pointers 👉 on how to make emojis part of your toolbox 🧰 to attract customers. 🧲 Such a simple thing can produce magical results. 🪄✨
Here’s a quick rundown:
Make sure they’re situationally appropriate
Make sure they’re relevant and natural to your brand
Don’t leave emojis up for interpretation—make sure your message is clear!
Likewise, make sure you know what your emojis mean
Be creative and use out-of-the-box emojis
Don’t use too many emojis
Tack emojis onto the end of sentences instead of springing them throughout sentences since it can make things clunky to read
Pete’s tips are best accompanied by the Tidbits in this month’s OMG! PMG!, so check it out!
Analytics are everywhere and are available for everything. Analytics can help guide your marketing so you can see what is working and what’s not, what markets you’re growing in, how your campaigns are resonating with audiences, and a whole lot more.
With so many numbers flying around, how do you know what’s important and what’s just noise? First, decide what problem you’re trying to solve or what question you are trying to answer. That will point you in the direction of where you need to look. Next, take into consideration what campaigns you are running, what the demographics are that you’re targeting, and how long your campaign has been running. There’s a possibility that you didn’t cast a wide enough net or that your campaign hasn’t been running long enough to gather solid data. Lastly, use your analytics to pivot your marketing efforts.
Your marketing liaison (🙋) should provide you with weekly, monthly, and/or quarterly analytics reports and adjust, as needed, based on the information gathered. If you aren’t looking at your analytics, you’re basically operating blindly.
Giddy up, y’all, and get on the bandwagon. We’re talking trends, but the trends we’re talking about are less about the latest TikTok dance and more about using the right methods and looking at accurate data to make sure your viral boogie-down is being seen.
For example, here are some marketing trends on the rise in 2022:
Influencer marketing
Shorter videos
Social and environmental responsibility
Hybrid events (in-person + virtually)
Experiential marketing
Mobile optimization
SMS texting
Bottom line: Trends come and go. That’s why it’s good to have a marketing company in your corner so they can help you discover and leverage that next best thing. We’re constantly looking to see what’s on-trend, what’s going the way of the dinosaurs, and who’s feeding into these new cultures.
Before you can create content and market your business, you need to decide on what social platforms will be the best avenues for your brand. Not all social platforms are created equal, so before you find yourself too overwhelmed and spinning your wheels, get some guidance with ProMedia’s ProTips.
Digital Media Coordinator, Hannah Phillips, helps you take a good look at your social media approach in this edition of ProMedia’s Pro Tips.
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