February 28, 2023

Smart Social with PMG Pete

PMG Pete is back (we actually can’t get him to leave the building), and he’s here to help craft conscientious content. Check out our latest video for Pete’s tips while he shows you how it’s done.

No time to watch the video? No problem—even though we think you should. 😉 Here are some quick tips for creating better content:

  1. Word vomit. Start jotting ideas and thoughts onto paper. What have you been up to? What is on the horizon? Any tie-ins to current news? Did someone in the company do something neat? Are there services you provide that you should remind people about? Don’t worry about grammar and don’t overthink it. 
  2. Know your audience. Once you identify your audience, write in a way that will resonate with them. 
  3. Use images or videos. Text isn’t enough to cut it, so use visuals in your post. You don’t have to have a degree in graphic design to whip up a quick image to supplement your post. 
  4. Find the OC. OC=original content. People want to see your personality, so avoid stock images or topical holiday posts. Instead of posting the same stuff as everyone else, give people a reason to stop scrolling.
  5. Map it out. Look at a calendar and plug in your posts where appropriate. Looking to the future can help you understand what you need then and now.
  6. Be consistent. Post regularly…but not too regularly. Posting every day is great if you have the OC to support it, although don’t overwhelm people. Have more to share? Do it in a Reel.
  7. Remain neutral. Sure, engagement is great, but stay away from controversial topics that are unrelated to your business or that would alienate your audience.
  8. Keep it short and simple. We really can’t stress this one enough. One to two sentences max. Trim it. Then, trim again.
  9. Be positive. Be funny. Be compassionate. Be YOU.

Even though everyone and their mom is on social media, it doesn’t mean that everyone is good at creating content. If you need help crafting content, we’re always on standby.

So, for Pete’s sake, please make better social media posts.

read the latest omg! pmg!
November 4, 2022

Emojis with PMG Pete!

Emojis are modern-day hieroglyphics that we pepper into our text conversations 📱. They’re great for conveying what words can’t. But how do they work in marketing? 🤔 PMG Pete has a few pointers 👉 on how to make emojis part of your toolbox 🧰 to attract customers. 🧲 Such a simple thing can produce magical results. 🪄✨

Here’s a quick rundown:

  • Make sure they’re situationally appropriate
  • Make sure they’re relevant and natural to your brand
  • Don’t leave emojis up for interpretation—make sure your message is clear!
  • Likewise, make sure you know what your emojis mean
  • Be creative and use out-of-the-box emojis
  • Don’t use too many emojis
  • Tack emojis onto the end of sentences instead of springing them throughout sentences since it can make things clunky to read

Pete’s tips are best accompanied by the Tidbits in this month’s OMG! PMG!, so check it out!

watch the video
May 31, 2022

Analyzing Analytics

In this month’s OMG! PMG! we’re talking analytics.

Analytics are everywhere and are available for everything. Analytics can help guide your marketing so you can see what is working and what’s not, what markets you’re growing in, how your campaigns are resonating with audiences, and a whole lot more.

With so many numbers flying around, how do you know what’s important and what’s just noise? First, decide what problem you’re trying to solve or what question you are trying to answer. That will point you in the direction of where you need to look. Next, take into consideration what campaigns you are running, what the demographics are that you’re targeting, and how long your campaign has been running. There’s a possibility that you didn’t cast a wide enough net or that your campaign hasn’t been running long enough to gather solid data. Lastly, use your analytics to pivot your marketing efforts.

Your marketing liaison (🙋) should provide you with weekly, monthly, and/or quarterly analytics reports and adjust, as needed, based on the information gathered. If you aren’t looking at your analytics, you’re basically operating blindly.

(Pst…don’t forget to check out some great featured projects in this month’s OMG! PMG!)

Watch the Video
March 28, 2022

Rounding Up Trends

Giddy up, y’all, and get on the bandwagon.  We’re talking trends, but the trends we’re talking about are less about the latest TikTok dance and more about using the right methods and looking at accurate data to make sure your viral boogie-down is being seen.

For example, here are some marketing trends on the rise in 2022:

  • Influencer marketing
  • Shorter videos
  • Social and environmental responsibility
  • Hybrid events (in-person + virtually)
  • Experiential marketing
  • Mobile optimization
  • SMS texting

Bottom line: Trends come and go. That’s why it’s good to have a marketing company in your corner so they can help you discover and leverage that next best thing. We’re constantly looking to see what’s on-trend, what’s going the way of the dinosaurs, and who’s feeding into these new cultures.

So watch this video, read this month’s newsletter, and ride into the sunset with ProMedia Group.  

Round 'em Up
May 3, 2021

Finding the Right Social Platform for Your Brand

Before you can create content and market your business, you need to decide on what social platforms will be the best avenues for your brand. Not all social platforms are created equal, so before you find yourself too overwhelmed and spinning your wheels, get some guidance with ProMedia’s ProTips.

Digital Media Coordinator, Hannah Phillips, helps you take a good look at your social media approach in this edition of ProMedia’s Pro Tips.

Watch the Video
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