The Forefront of Fonts
Our production team must have been feeling a little dramatic lately based on their latest video, “Font-pocalypse Now,” for our latest OMG! PMG! But, hey, we can get a little dramatic about fonts too—and for good reason. You can empathize if you have ever spent time searching for the perfect font, for what feels like, or could have been, hours.
The right font can make or break a design, so here are some considerations when choosing a font for your project:
- Does it fit within your current brand guide? Keeping a consistent brand is important for establishing identity and familiarity. You can always sprinkle in other fonts, just make sure you’re tying it all together.
- Do you even need a different font? You might be able to play around with different weights, sizes, and styles with whatever font is in your brand guide. Make it bold. Give it an italicized slant. Space it out.
- Does it reflect your business or organization? A modern company might steer away from a serif font while a company geared toward children might opt for the simplicity of a sans-serif font. Either way, please make sure it is legible.
- Do you have too much going on? Using too many fonts and styles can lead to a hot mess. Keep it simple and limit yourself to 2-3 fonts for simplicity’s sake.
We’re font fanatics, so we’re always here to help.
A Good Video About Good Videos
Being the only puppet on the payroll can be lonely. Plus, there’s only so much room for marketing knowledge when there’s a hand taking up space where your brain should be. So, meet Pete’s production assistant Pat. His first project was helping with this video about what goes into making a good video.
We think he’s a good addition to the team…maybe?
Either way, check out some of the great work our team has been churning out, like a new WorkWell website and a MacMeyer video for Meyer Truck Equipment.
Smart Social with PMG Pete
PMG Pete is back (we actually can’t get him to leave the building), and he’s here to help craft conscientious content. Check out our latest video for Pete’s tips while he shows you how it’s done.
No time to watch the video? No problem—even though we think you should. 😉 Here are some quick tips for creating better content:
- Word vomit. Start jotting ideas and thoughts onto paper. What have you been up to? What is on the horizon? Any tie-ins to current news? Did someone in the company do something neat? Are there services you provide that you should remind people about? Don’t worry about grammar and don’t overthink it.
- Know your audience. Once you identify your audience, write in a way that will resonate with them.
- Use images or videos. Text isn’t enough to cut it, so use visuals in your post. You don’t have to have a degree in graphic design to whip up a quick image to supplement your post.
- Find the OC. OC=original content. People want to see your personality, so avoid stock images or topical holiday posts. Instead of posting the same stuff as everyone else, give people a reason to stop scrolling.
- Map it out. Look at a calendar and plug in your posts where appropriate. Looking to the future can help you understand what you need then and now.
- Be consistent. Post regularly…but not too regularly. Posting every day is great if you have the OC to support it, although don’t overwhelm people. Have more to share? Do it in a Reel.
- Remain neutral. Sure, engagement is great, but stay away from controversial topics that are unrelated to your business or that would alienate your audience.
- Keep it short and simple. We really can’t stress this one enough. One to two sentences max. Trim it. Then, trim again.
- Be positive. Be funny. Be compassionate. Be YOU.
Even though everyone and their mom is on social media, it doesn’t mean that everyone is good at creating content. If you need help crafting content, we’re always on standby.
So, for Pete’s sake, please make better social media posts.
Unwrapping the Holidays
The holidays are a joyous time filled with holiday parties, hall decking, gift exchanges, and on and on. We’re exhausted just remembering December’s whirlwind.
The elves at ProMedia Group have been busy this holiday season, operating in the background so our clients can shine. Whether it’s making gift guides or creating videos for seasonal attractions, our work has been filled with holiday spirit.
So, during this do-nothing week, kick back and check out a ho-ho-host of projects we’ve been working on in our latest edition of the OMG! PMG!
We’re also taking the opportunity to wish you a great start to 2023—you deserve it!
Emojis with PMG Pete!
Emojis are modern-day hieroglyphics that we pepper into our text conversations 📱. They’re great for conveying what words can’t. But how do they work in marketing? 🤔 PMG Pete has a few pointers 👉 on how to make emojis part of your toolbox 🧰 to attract customers. 🧲 Such a simple thing can produce magical results. 🪄✨
Here’s a quick rundown:
- Make sure they’re situationally appropriate
- Make sure they’re relevant and natural to your brand
- Don’t leave emojis up for interpretation—make sure your message is clear!
- Likewise, make sure you know what your emojis mean
- Be creative and use out-of-the-box emojis
- Don’t use too many emojis
- Tack emojis onto the end of sentences instead of springing them throughout sentences since it can make things clunky to read
Pete’s tips are best accompanied by the Tidbits in this month’s OMG! PMG!, so check it out!
Finding a Voice for Your Brand
It’s rumored that call centers prefer setting up in the midwest because the workforce lacks a heavy accent and they’re easy to understand no matter what part of the country someone is calling from. While the number of call centers in the midwest may depend on a variety of factors, we can be sure of this: the sound of another person’s voice can have a dramatic impact on perception and engagement.
Zendesk found that call center customer satisfaction dropped from 79 percent to 58 percent when a call center moved outside the U.S. They pointed out, “It’s not that U.S. representatives are actually nicer and more interested in solving customer problems. The drop…likely had little to do with the agents and everything to do with the barrier that an accent can create when it’s truly difficult to understand the other party.”
But it’s not just a matter of being clear. It’s a matter of finding a voice that complements your brand and relates to your audience. That’s why you don’t hear a manly voice peddling mascara in a cosmetics commercial or a high-pitched voice helping you explore funeral options.
We work with a variety of voiceover artists and make it easy to find the perfect voice for your message. We guide you on who we think would be a match and provide you with audio samples of their work. We only work with professionals, so no need to worry about your audio sounding like it was made in a noisy basement on an iPhone.
Say adios to bad audio and hello to velvety voiceovers with ProMedia.
Analyzing Analytics
In this month’s OMG! PMG! we’re talking analytics.
Analytics are everywhere and are available for everything. Analytics can help guide your marketing so you can see what is working and what’s not, what markets you’re growing in, how your campaigns are resonating with audiences, and a whole lot more.
With so many numbers flying around, how do you know what’s important and what’s just noise? First, decide what problem you’re trying to solve or what question you are trying to answer. That will point you in the direction of where you need to look. Next, take into consideration what campaigns you are running, what the demographics are that you’re targeting, and how long your campaign has been running. There’s a possibility that you didn’t cast a wide enough net or that your campaign hasn’t been running long enough to gather solid data. Lastly, use your analytics to pivot your marketing efforts.
Your marketing liaison (🙋) should provide you with weekly, monthly, and/or quarterly analytics reports and adjust, as needed, based on the information gathered. If you aren’t looking at your analytics, you’re basically operating blindly.
(Pst…don’t forget to check out some great featured projects in this month’s OMG! PMG!)
5 Tips on Employee Recruitment
We get a ton of requests from clients to help with their recruitment efforts, so here are 5 tips to help you on your quest to find great candidates:
#𝟭: Almost everywhere you go, you see “help wanted” signs. Get your hiring campaign where prospective employees will see it most. Options abound, from print to digital ads, radio to Spotify, billboards to flyers, and more.
#𝟮: Be sure your brand is evident in your recruiting ad. In print or digital media, your logo and application website should be visible and clear to make the process easy for potential candidates.
#𝟯: If language is a barrier to employment, consider running your ad in multiple languages!
#𝟰: As equal opportunity employers, you cannot specify ages or genders in an ad, but you CAN run your ad where your target audience will see or hear it most. For example, if you’re looking for working teens & young adults, we might recommend advertising on Snapchat, TikTok, or Instagram. For a median age, try Facebook or YouTube. For drivers, we’d suggest a billboard, radio, Spotify, or Pandora.
#𝟱: Attract the candidates you want by highlighting what makes your employment opportunity stand out among the rest. Sign-on bonus? Benefits? Premiums? Be sure those perks are highlighted!
Remember, you can always turn to the pros for help with your marketing efforts, whether you’re searching for clients or employees. Contact us today to get started.
Rounding Up Trends
Giddy up, y’all, and get on the bandwagon. We’re talking trends, but the trends we’re talking about are less about the latest TikTok dance and more about using the right methods and looking at accurate data to make sure your viral boogie-down is being seen.
For example, here are some marketing trends on the rise in 2022:
- Influencer marketing
- Shorter videos
- Social and environmental responsibility
- Hybrid events (in-person + virtually)
- Experiential marketing
- Mobile optimization
- SMS texting
Bottom line: Trends come and go. That’s why it’s good to have a marketing company in your corner so they can help you discover and leverage that next best thing. We’re constantly looking to see what’s on-trend, what’s going the way of the dinosaurs, and who’s feeding into these new cultures.
So watch this video, read this month’s newsletter, and ride into the sunset with ProMedia Group.
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