Finding a Voice for Your Brand
It’s rumored that call centers prefer setting up in the midwest because the workforce lacks a heavy accent and they’re easy to understand no matter what part of the country someone is calling from. While the number of call centers in the midwest may depend on a variety of factors, we can be sure of this: the sound of another person’s voice can have a dramatic impact on perception and engagement.
Zendesk found that call center customer satisfaction dropped from 79 percent to 58 percent when a call center moved outside the U.S. They pointed out, “It’s not that U.S. representatives are actually nicer and more interested in solving customer problems. The drop…likely had little to do with the agents and everything to do with the barrier that an accent can create when it’s truly difficult to understand the other party.”
But it’s not just a matter of being clear. It’s a matter of finding a voice that complements your brand and relates to your audience. That’s why you don’t hear a manly voice peddling mascara in a cosmetics commercial or a high-pitched voice helping you explore funeral options.
We work with a variety of voiceover artists and make it easy to find the perfect voice for your message. We guide you on who we think would be a match and provide you with audio samples of their work. We only work with professionals, so no need to worry about your audio sounding like it was made in a noisy basement on an iPhone.
Say adios to bad audio and hello to velvety voiceovers with ProMedia.
Rounding Up Trends
Giddy up, y’all, and get on the bandwagon. We’re talking trends, but the trends we’re talking about are less about the latest TikTok dance and more about using the right methods and looking at accurate data to make sure your viral boogie-down is being seen.
For example, here are some marketing trends on the rise in 2022:
- Influencer marketing
- Shorter videos
- Social and environmental responsibility
- Hybrid events (in-person + virtually)
- Experiential marketing
- Mobile optimization
- SMS texting
Bottom line: Trends come and go. That’s why it’s good to have a marketing company in your corner so they can help you discover and leverage that next best thing. We’re constantly looking to see what’s on-trend, what’s going the way of the dinosaurs, and who’s feeding into these new cultures.
So watch this video, read this month’s newsletter, and ride into the sunset with ProMedia Group. Â
We hired a puppet.
Meet Pete. He’s the latest to join the PMG team. We asked him to help us make a video talking about OOH marketing, so he went around town looking for the best examples.Â
What is OOH marketing? OOH stands for out-of-home marketing and it’s marketing that folks see in the built environment (you guessed it!) outside of their house. OOH doesn’t mean outdoor. It just means outside of your home and outside of the screen on your personal devices. It’s things like billboards, marquee signs, bus stops, and a whole lot more.Â
Learn more about OOH marketing in the latest edition of OMG! PMG!, plus get some tips for being on camera. It can be super scary staring down the lens of a camera, but it doesn’t have to be.
We made an infomercial. 📺
Tired of your video shoots taking too long and coming out all wrong? Frustrated with tangled wires and trying to figure out editing software? Disappointed with fake professionals? Finally, there’s a better way: ProMedia Group!
ProMedia Group allows you to create high-quality videos without the mess or stress! Our professional production team will have you looking your best while we take care of the rest!
No more bad audio! No more unfocused footage! No more boring videos! ProMedia Group makes producing videos a cinch.
Watch our hilarious infomercial and check out our newsletter for a tubular 80’s campaign, a beautiful website, and really nice pictures of liquor.
Finding the Right Social Platform for Your Brand
Before you can create content and market your business, you need to decide on what social platforms will be the best avenues for your brand. Not all social platforms are created equal, so before you find yourself too overwhelmed and spinning your wheels, get some guidance with ProMedia’s ProTips.
Digital Media Coordinator, Hannah Phillips, helps you take a good look at your social media approach in this edition of ProMedia’s Pro Tips.
April OMG! PMG!
We’ve been so busy that it’s been hard to catch our breath, but spring is giving us a breath of fresh air. The sunshine and warmer temps are welcome additions to our workdays.
Check out the latest edition of OMG! PMG! to see what our team has been up to and to discover some other fun stuff. As always, please reach out to us if your marketing needs a spring cleaning.
The Future with Live Streaming
Even after the vaccine is distributed to the masses, in-person events will be slow to resume or ever go back to “normal.” The GDS Group, a global events company, predicts that in-person events won’t be back until at least 2022. Major festivals like Coachella and Gastonbury are on hold again for 2021. Trade shows like CES, the largest consumer tech trade show, have been cancelled in 2021. Trade Show Executive suggests that events will not be back until Q3 2021.
While we do our best to physically distance and follow CDC protocols, businesses and organizations should be giving strong consideration to how to project their digital message.
Give Back
According to a 2020 survey, 89% of consumers said they wanted brands to shift money and resources to producing products that help people meet pandemic-related challenges. Forty-four percent of consumers started using a new brand between April and June of 2020 because of the innovative or compassionate way they have responded to the virus outbreak.
Patrón, Tecate, Pepsi, Fiat Chrysler, and Verizon have all sponsored live streamed concerts for charity over the last year, raising money for issues from vaccine advocacy to racial inequality.
It’s important to keep in mind that conscientious younger generations are driven to brands who are socially responsible and have adopted digital connectivity as a catalyst for change.
Think Outside the Camera
Direct mail is a great way to boost engagement rates for your event and build anticipation. As old fashioned as it may seem, direct mail bridges the gap between offline and online campaigns. A direct mail component can be as simple as a post card invitation with a simple registration link or can contain a food delivery service code so the recipient can use that discount or gift card amount toward the purchase of food during the event. Think of using swag as your mailer. One company mailed branded wine tumblers that included a QR code that opened an online store so the recipient could pick out a beverage that would be delivered before the event.
Digital live streaming tie-ins can include event-specific filters on social media (think Instagram and SnapChat), hashtags, and landing pages with supplemental materials, like networking tools, games, downloadable materials, and more. Involving a creative, active bunch? Try encouraging TikTok challenge or dance.
It’s all about making your event multidimensional and impactful beyond the actual event itself.
How ProMedia Can Help
Our live streaming services include:
- Buildout of event space and broadcast station setup
- Up to 8 cameras that can be switched “LIVE” for multiple angles
- Broadcast and recorded on HD live stream
- Insertion of graphics and pre-recorded video elements during broadcast
- Post-production support and packaging
Recent Comments