Emojis are modern-day hieroglyphics that we pepper into our text conversations 📱. They’re great for conveying what words can’t. But how do they work in marketing? 🤔 PMG Pete has a few pointers 👉 on how to make emojis part of your toolbox 🧰 to attract customers. 🧲 Such a simple thing can produce magical results. 🪄✨

Here’s a quick rundown:

• Make sure they’re situationally appropriate
• Make sure they’re relevant and natural to your brand
• Don’t leave emojis up for interpretation—make sure your message is clear!
• Likewise, make sure you know what your emojis mean
• Be creative and use out-of-the-box emojis
• Don’t use too many emojis
• Tack emojis onto the end of sentences instead of springing them throughout sentences since it can make things clunky to read

Pete’s tips are best accompanied by the Tidbits in this month’s OMG! PMG!, so check it out!