June 28, 2023

The Forefront of Fonts

Our production team must have been feeling a little dramatic lately based on their latest video, “Font-pocalypse Now,” for our latest OMG! PMG! But, hey, we can get a little dramatic about fonts too—and for good reason. You can empathize if you have ever spent time searching for the perfect font, for what feels like, or could have been, hours.

The right font can make or break a design, so here are some considerations when choosing a font for your project:

  • Does it fit within your current brand guide? Keeping a consistent brand is important for establishing identity and familiarity. You can always sprinkle in other fonts, just make sure you’re tying it all together.
  • Do you even need a different font? You might be able to play around with different weights, sizes, and styles with whatever font is in your brand guide. Make it bold. Give it an italicized slant. Space it out.
  • Does it reflect your business or organization? A modern company might steer away from a serif font while a company geared toward children might opt for the simplicity of a sans-serif font. Either way, please make sure it is legible.
  • Do you have too much going on? Using too many fonts and styles can lead to a hot mess. Keep it simple and limit yourself to 2-3 fonts for simplicity’s sake.
We’re font fanatics, so we’re always here to help.
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May 1, 2023

A Good Video About Good Videos

Being the only puppet on the payroll can be lonely. Plus, there’s only so much room for marketing knowledge when there’s a hand taking up space where your brain should be. So, meet Pete’s production assistant Pat. His first project was helping with this video about what goes into making a good video.

We think he’s a good addition to the team…maybe?

Either way, check out some of the great work our team has been churning out, like a new WorkWell website and a MacMeyer video for Meyer Truck Equipment.

Read the latest omg! PMG!
February 28, 2023

Smart Social with PMG Pete

PMG Pete is back (we actually can’t get him to leave the building), and he’s here to help craft conscientious content. Check out our latest video for Pete’s tips while he shows you how it’s done.

No time to watch the video? No problem—even though we think you should. 😉 Here are some quick tips for creating better content:

  1. Word vomit. Start jotting ideas and thoughts onto paper. What have you been up to? What is on the horizon? Any tie-ins to current news? Did someone in the company do something neat? Are there services you provide that you should remind people about? Don’t worry about grammar and don’t overthink it. 
  2. Know your audience. Once you identify your audience, write in a way that will resonate with them. 
  3. Use images or videos. Text isn’t enough to cut it, so use visuals in your post. You don’t have to have a degree in graphic design to whip up a quick image to supplement your post. 
  4. Find the OC. OC=original content. People want to see your personality, so avoid stock images or topical holiday posts. Instead of posting the same stuff as everyone else, give people a reason to stop scrolling.
  5. Map it out. Look at a calendar and plug in your posts where appropriate. Looking to the future can help you understand what you need then and now.
  6. Be consistent. Post regularly…but not too regularly. Posting every day is great if you have the OC to support it, although don’t overwhelm people. Have more to share? Do it in a Reel.
  7. Remain neutral. Sure, engagement is great, but stay away from controversial topics that are unrelated to your business or that would alienate your audience.
  8. Keep it short and simple. We really can’t stress this one enough. One to two sentences max. Trim it. Then, trim again.
  9. Be positive. Be funny. Be compassionate. Be YOU.

Even though everyone and their mom is on social media, it doesn’t mean that everyone is good at creating content. If you need help crafting content, we’re always on standby.

So, for Pete’s sake, please make better social media posts.

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November 4, 2022

Emojis with PMG Pete!

Emojis are modern-day hieroglyphics that we pepper into our text conversations 📱. They’re great for conveying what words can’t. But how do they work in marketing? 🤔 PMG Pete has a few pointers 👉 on how to make emojis part of your toolbox 🧰 to attract customers. 🧲 Such a simple thing can produce magical results. 🪄✨

Here’s a quick rundown:

  • Make sure they’re situationally appropriate
  • Make sure they’re relevant and natural to your brand
  • Don’t leave emojis up for interpretation—make sure your message is clear!
  • Likewise, make sure you know what your emojis mean
  • Be creative and use out-of-the-box emojis
  • Don’t use too many emojis
  • Tack emojis onto the end of sentences instead of springing them throughout sentences since it can make things clunky to read

Pete’s tips are best accompanied by the Tidbits in this month’s OMG! PMG!, so check it out!

watch the video
September 13, 2022

Finding a Voice for Your Brand

It’s rumored that call centers prefer setting up in the midwest because the workforce lacks a heavy accent and they’re easy to understand no matter what part of the country someone is calling from. While the number of call centers in the midwest may depend on a variety of factors, we can be sure of this: the sound of another person’s voice can have a dramatic impact on perception and engagement.

Zendesk found that call center customer satisfaction dropped from 79 percent to 58 percent when a call center moved outside the U.S. They pointed out, “It’s not that U.S. representatives are actually nicer and more interested in solving customer problems. The drop…likely had little to do with the agents and everything to do with the barrier that an accent can create when it’s truly difficult to understand the other party.”

But it’s not just a matter of being clear. It’s a matter of finding a voice that complements your brand and relates to your audience. That’s why you don’t hear a manly voice peddling mascara in a cosmetics commercial or a high-pitched voice helping you explore funeral options.

We work with a variety of voiceover artists and make it easy to find the perfect voice for your message. We guide you on who we think would be a match and provide you with audio samples of their work. We only work with professionals, so no need to worry about your audio sounding like it was made in a noisy basement on an iPhone.

Say adios to bad audio and hello to velvety voiceovers with ProMedia.

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March 28, 2022

Rounding Up Trends

Giddy up, y’all, and get on the bandwagon.  We’re talking trends, but the trends we’re talking about are less about the latest TikTok dance and more about using the right methods and looking at accurate data to make sure your viral boogie-down is being seen.

For example, here are some marketing trends on the rise in 2022:

  • Influencer marketing
  • Shorter videos
  • Social and environmental responsibility
  • Hybrid events (in-person + virtually)
  • Experiential marketing
  • Mobile optimization
  • SMS texting

Bottom line: Trends come and go. That’s why it’s good to have a marketing company in your corner so they can help you discover and leverage that next best thing. We’re constantly looking to see what’s on-trend, what’s going the way of the dinosaurs, and who’s feeding into these new cultures.

So watch this video, read this month’s newsletter, and ride into the sunset with ProMedia Group.  

Round 'em Up
February 9, 2022

Going New in 2022

It’s our 35th year in business, so like any mid-thirty-year-old, we’re reinventing ourselves. Well, not so much reinventing, as much as updating. Consider it a digital version of a dramatic haircut. We’ve given OMG! PMG! a fresh new look for the new year. Same great content, but in a more digestible format. 

And since we know reinvention doesn’t stop with a haircut, stay tuned as we assemble our new look. That’s the beautiful thing about marketing. It’s always evolving.

Peep our new look
August 30, 2021

We made an infomercial. 📺

Tired of your video shoots taking too long and coming out all wrong? Frustrated with tangled wires and trying to figure out editing software? Disappointed with fake professionals? Finally, there’s a better way: ProMedia Group!

ProMedia Group allows you to create high-quality videos without the mess or stress! Our professional production team will have you looking your best while we take care of the rest!

No more bad audio! No more unfocused footage! No more boring videos! ProMedia Group makes producing videos a cinch.

Watch our hilarious infomercial and check out our newsletter for a tubular 80’s campaign, a beautiful website, and really nice pictures of liquor.

Read On
May 10, 2021

Is it time to freshen up your marketing?

As the seasons change, so should your marketing campaigns. Not only does it keep your brand relevant and modern, but it prevents ad fatigue. It’s why Budweiser retired their frogs and probably why Progressive should retire Flo. We digress. 

Consider a fresh color palette to reinvigorate the senses, or adjusting focus to a season-specific product or service (what can people use now?). Even thinking beyond screen and about OOH marketing opportunities can breathe new life into your business. 

We’ve been hard at work keeping our client’s marketing fresh, and we’re sharing some of the amazing projects we’ve been working on in our latest edition of OMG! PMG! 

Read the may OMG! PMG!
May 3, 2021

Finding the Right Social Platform for Your Brand

Before you can create content and market your business, you need to decide on what social platforms will be the best avenues for your brand. Not all social platforms are created equal, so before you find yourself too overwhelmed and spinning your wheels, get some guidance with ProMedia’s ProTips.

Digital Media Coordinator, Hannah Phillips, helps you take a good look at your social media approach in this edition of ProMedia’s Pro Tips.

Watch the Video
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