Smart Social with PMG Pete
PMG Pete is back (we actually can’t get him to leave the building), and he’s here to help craft conscientious content. Check out our latest video for Pete’s tips while he shows you how it’s done.
No time to watch the video? No problem—even though we think you should. 😉 Here are some quick tips for creating better content:
- Word vomit. Start jotting ideas and thoughts onto paper. What have you been up to? What is on the horizon? Any tie-ins to current news? Did someone in the company do something neat? Are there services you provide that you should remind people about? Don’t worry about grammar and don’t overthink it.
- Know your audience. Once you identify your audience, write in a way that will resonate with them.
- Use images or videos. Text isn’t enough to cut it, so use visuals in your post. You don’t have to have a degree in graphic design to whip up a quick image to supplement your post.
- Find the OC. OC=original content. People want to see your personality, so avoid stock images or topical holiday posts. Instead of posting the same stuff as everyone else, give people a reason to stop scrolling.
- Map it out. Look at a calendar and plug in your posts where appropriate. Looking to the future can help you understand what you need then and now.
- Be consistent. Post regularly…but not too regularly. Posting every day is great if you have the OC to support it, although don’t overwhelm people. Have more to share? Do it in a Reel.
- Remain neutral. Sure, engagement is great, but stay away from controversial topics that are unrelated to your business or that would alienate your audience.
- Keep it short and simple. We really can’t stress this one enough. One to two sentences max. Trim it. Then, trim again.
- Be positive. Be funny. Be compassionate. Be YOU.
Even though everyone and their mom is on social media, it doesn’t mean that everyone is good at creating content. If you need help crafting content, we’re always on standby.
So, for Pete’s sake, please make better social media posts.
Emojis with PMG Pete!
Emojis are modern-day hieroglyphics that we pepper into our text conversations 📱. They’re great for conveying what words can’t. But how do they work in marketing? 🤔 PMG Pete has a few pointers 👉 on how to make emojis part of your toolbox 🧰 to attract customers. 🧲 Such a simple thing can produce magical results. 🪄✨
Here’s a quick rundown:
- Make sure they’re situationally appropriate
- Make sure they’re relevant and natural to your brand
- Don’t leave emojis up for interpretation—make sure your message is clear!
- Likewise, make sure you know what your emojis mean
- Be creative and use out-of-the-box emojis
- Don’t use too many emojis
- Tack emojis onto the end of sentences instead of springing them throughout sentences since it can make things clunky to read
Pete’s tips are best accompanied by the Tidbits in this month’s OMG! PMG!, so check it out!
Finding a Voice for Your Brand
It’s rumored that call centers prefer setting up in the midwest because the workforce lacks a heavy accent and they’re easy to understand no matter what part of the country someone is calling from. While the number of call centers in the midwest may depend on a variety of factors, we can be sure of this: the sound of another person’s voice can have a dramatic impact on perception and engagement.
Zendesk found that call center customer satisfaction dropped from 79 percent to 58 percent when a call center moved outside the U.S. They pointed out, “It’s not that U.S. representatives are actually nicer and more interested in solving customer problems. The drop…likely had little to do with the agents and everything to do with the barrier that an accent can create when it’s truly difficult to understand the other party.”
But it’s not just a matter of being clear. It’s a matter of finding a voice that complements your brand and relates to your audience. That’s why you don’t hear a manly voice peddling mascara in a cosmetics commercial or a high-pitched voice helping you explore funeral options.
We work with a variety of voiceover artists and make it easy to find the perfect voice for your message. We guide you on who we think would be a match and provide you with audio samples of their work. We only work with professionals, so no need to worry about your audio sounding like it was made in a noisy basement on an iPhone.
Say adios to bad audio and hello to velvety voiceovers with ProMedia.
Rounding Up Trends
Giddy up, y’all, and get on the bandwagon. We’re talking trends, but the trends we’re talking about are less about the latest TikTok dance and more about using the right methods and looking at accurate data to make sure your viral boogie-down is being seen.
For example, here are some marketing trends on the rise in 2022:
- Influencer marketing
- Shorter videos
- Social and environmental responsibility
- Hybrid events (in-person + virtually)
- Experiential marketing
- Mobile optimization
- SMS texting
Bottom line: Trends come and go. That’s why it’s good to have a marketing company in your corner so they can help you discover and leverage that next best thing. We’re constantly looking to see what’s on-trend, what’s going the way of the dinosaurs, and who’s feeding into these new cultures.
So watch this video, read this month’s newsletter, and ride into the sunset with ProMedia Group. Â
Going New in 2022
It’s our 35th year in business, so like any mid-thirty-year-old, we’re reinventing ourselves. Well, not so much reinventing, as much as updating. Consider it a digital version of a dramatic haircut. We’ve given OMG! PMG! a fresh new look for the new year. Same great content, but in a more digestible format.Â
And since we know reinvention doesn’t stop with a haircut, stay tuned as we assemble our new look. That’s the beautiful thing about marketing. It’s always evolving.
We made an infomercial. 📺
Tired of your video shoots taking too long and coming out all wrong? Frustrated with tangled wires and trying to figure out editing software? Disappointed with fake professionals? Finally, there’s a better way: ProMedia Group!
ProMedia Group allows you to create high-quality videos without the mess or stress! Our professional production team will have you looking your best while we take care of the rest!
No more bad audio! No more unfocused footage! No more boring videos! ProMedia Group makes producing videos a cinch.
Watch our hilarious infomercial and check out our newsletter for a tubular 80’s campaign, a beautiful website, and really nice pictures of liquor.
Is it time to freshen up your marketing?
As the seasons change, so should your marketing campaigns. Not only does it keep your brand relevant and modern, but it prevents ad fatigue. It’s why Budweiser retired their frogs and probably why Progressive should retire Flo. We digress.Â
Consider a fresh color palette to reinvigorate the senses, or adjusting focus to a season-specific product or service (what can people use now?). Even thinking beyond screen and about OOH marketing opportunities can breathe new life into your business.Â
We’ve been hard at work keeping our client’s marketing fresh, and we’re sharing some of the amazing projects we’ve been working on in our latest edition of OMG! PMG!Â
Finding the Right Social Platform for Your Brand
Before you can create content and market your business, you need to decide on what social platforms will be the best avenues for your brand. Not all social platforms are created equal, so before you find yourself too overwhelmed and spinning your wheels, get some guidance with ProMedia’s ProTips.
Digital Media Coordinator, Hannah Phillips, helps you take a good look at your social media approach in this edition of ProMedia’s Pro Tips.
The Future with Live Streaming
In March, we were all trying to figure out how to use Zoom. Fast forward a year and we are trying to figure out how to leverage every platform to hold interactive, engaging, and effective virtual events.
Even after the vaccine is distributed to the masses, in-person events will be slow to resume or ever go back to “normal.” The GDS Group, a global events company, predicts that in-person events won’t be back until at least 2022. Major festivals like Coachella and Gastonbury are on hold again for 2021. Trade shows like CES, the largest consumer tech trade show, have been cancelled in 2021. Trade Show Executive suggests that events will not be back until Q3 2021.
While we do our best to physically distance and follow CDC protocols, businesses and organizations should be giving strong consideration to how to project their digital message.
Give Back
In an ancient time known as 2019, the Washington Post declared live streams to be the new telethon. Their prediction solidified when the pandemic unfolded. Audiences are increasingly finding themselves enticed by familiar platforms with altruistic endeavors. Charitable live stream components make folks more excited about attending and engaging.
According to a 2020 survey, 89% of consumers said they wanted brands to shift money and resources to producing products that help people meet pandemic-related challenges. Forty-four percent of consumers started using a new brand between April and June of 2020 because of the innovative or compassionate way they have responded to the virus outbreak.
Patrón, Tecate, Pepsi, Fiat Chrysler, and Verizon have all sponsored live streamed concerts for charity over the last year, raising money for issues from vaccine advocacy to racial inequality.
It’s important to keep in mind that conscientious younger generations are driven to brands who are socially responsible and have adopted digital connectivity as a catalyst for change.
Think Outside the Camera
Incorporating a variety of digital and traditional components to your live stream could be a huge motivator for people to attend.
Direct mail is a great way to boost engagement rates for your event and build anticipation. As old fashioned as it may seem, direct mail bridges the gap between offline and online campaigns. A direct mail component can be as simple as a post card invitation with a simple registration link or can contain a food delivery service code so the recipient can use that discount or gift card amount toward the purchase of food during the event. Think of using swag as your mailer. One company mailed branded wine tumblers that included a QR code that opened an online store so the recipient could pick out a beverage that would be delivered before the event.
Digital live streaming tie-ins can include event-specific filters on social media (think Instagram and SnapChat), hashtags, and landing pages with supplemental materials, like networking tools, games, downloadable materials, and more. Involving a creative, active bunch? Try encouraging TikTok challenge or dance.
It’s all about making your event multidimensional and impactful beyond the actual event itself.
How ProMedia Can Help
Since virtual events are a requirement for COVID-culture and will continue to be mainstay, ProMedia Group has invested in new technology to help businesses put their best virtual face forward with live streaming.
Our live streaming services include:
- Buildout of event space and broadcast station setup
- Up to 8 cameras that can be switched “LIVE” for multiple angles
- Broadcast and recorded on HD live stream
- Insertion of graphics and pre-recorded video elements during broadcast
- Post-production support and packaging
To help you deliver your message to the masses, we can distribute a live stream to multiple sources at once, like Facebook Live, YouTube Live, Vimeo, Zoom, etc. We can also provide an embedded player that you can incorporate on your website.
Take it to Another Level
Whether you are already planning an event or if you just have an idea, ProMedia would love to take your virtual event to the next level. When you’re ready to make the jump, shoot us an email.
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