It’s rumored that call centers prefer setting up in the midwest because the workforce lacks a heavy accent and they’re easy to understand no matter what part of the country someone is calling from. While the number of call centers in the midwest may depend on a variety of factors, we can be sure of this: the sound of another person’s voice can have a dramatic impact on perception and engagement.
But it’s not just a matter of being clear. It’s a matter of finding a voice that complements your brand and relates to your audience. That’s why you don’t hear a manly voice peddling mascara in a cosmetics commercial or a high-pitched voice helping you explore funeral options.
We work with a variety of voiceover artists and make it easy to find the perfect voice for your message. We guide you on who we think would be a match and provide you with audio samples of their work. We only work with professionals, so no need to worry about your audio sounding like it was made in a noisy basement on an iPhone.
Analytics are everywhere and are available for everything. Analytics can help guide your marketing so you can see what is working and what’s not, what markets you’re growing in, how your campaigns are resonating with audiences, and a whole lot more.
With so many numbers flying around, how do you know what’s important and what’s just noise? First, decide what problem you’re trying to solve or what question you are trying to answer. That will point you in the direction of where you need to look. Next, take into consideration what campaigns you are running, what the demographics are that you’re targeting, and how long your campaign has been running. There’s a possibility that you didn’t cast a wide enough net or that your campaign hasn’t been running long enough to gather solid data. Lastly, use your analytics to pivot your marketing efforts.
Your marketing liaison (🙋) should provide you with weekly, monthly, and/or quarterly analytics reports and adjust, as needed, based on the information gathered. If you aren’t looking at your analytics, you’re basically operating blindly.
Giddy up, y’all, and get on the bandwagon. We’re talking trends, but the trends we’re talking about are less about the latest TikTok dance and more about using the right methods and looking at accurate data to make sure your viral boogie-down is being seen.
For example, here are some marketing trends on the rise in 2022:
Influencer marketing
Shorter videos
Social and environmental responsibility
Hybrid events (in-person + virtually)
Experiential marketing
Mobile optimization
SMS texting
Bottom line: Trends come and go. That’s why it’s good to have a marketing company in your corner so they can help you discover and leverage that next best thing. We’re constantly looking to see what’s on-trend, what’s going the way of the dinosaurs, and who’s feeding into these new cultures.
It’s our 35th year in business, so like any mid-thirty-year-old, we’re reinventing ourselves. Well, not so much reinventing, as much as updating. Consider it a digital version of a dramatic haircut. We’ve given OMG! PMG! a fresh new look for the new year. Same great content, but in a more digestible format.
And since we know reinvention doesn’t stop with a haircut, stay tuned as we assemble our new look. That’s the beautiful thing about marketing. It’s always evolving.
As we enter this season of giving, we wanted to look at some of the ways our ProMedia employees give back to their communities. From coaching kids to planting trees, we have no doubt that our team has huge hearts.
We hope that you have a bountiful and gratitude-filled Thanksgiving with friends and family. And, thank you for being a part of our ProMedia family.
Meet Pete. He’s the latest to join the PMG team. We asked him to help us make a video talking about OOH marketing, so he went around town looking for the best examples.
What is OOH marketing? OOH stands for out-of-home marketing and it’s marketing that folks see in the built environment (you guessed it!) outside of their house. OOH doesn’t mean outdoor. It just means outside of your home and outside of the screen on your personal devices. It’s things like billboards, marquee signs, bus stops, and a whole lot more.
Learn more about OOH marketing in the latest edition of OMG! PMG!, plus get some tips for being on camera. It can be super scary staring down the lens of a camera, but it doesn’t have to be.
Tired of your video shoots taking too long and coming out all wrong? Frustrated with tangled wires and trying to figure out editing software? Disappointed with fake professionals? Finally, there’s a better way: ProMedia Group!
Everyone on the PMG team plays an integral part – and that includes our interns. They do more than just the grunt work and get a hands-on feel for our industry. This summer we were able to find interns with extensive knowledge in marketing and video production. Their skills added so much to the team that we extended an offer to hire them before the season could change. Meet Vera and Bradley in this month’s OMG! PMG!
Plus, check out some of the hot summer projects our team has been working on for our clients.
As the seasons change, so should your marketing campaigns. Not only does it keep your brand relevant and modern, but it prevents ad fatigue. It’s why Budweiser retired their frogs and probably why Progressive should retire Flo. We digress.
Consider a fresh color palette to reinvigorate the senses, or adjusting focus to a season-specific product or service (what can people use now?). Even thinking beyond screen and about OOH marketing opportunities can breathe new life into your business.
We’ve been hard at work keeping our client’s marketing fresh, and we’re sharing some of the amazing projects we’ve been working on in our latest edition of OMG! PMG!
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