The Forefront of Fonts
Our production team must have been feeling a little dramatic lately based on their latest video, “Font-pocalypse Now,” for our latest OMG! PMG! But, hey, we can get a little dramatic about fonts too—and for good reason. You can empathize if you have ever spent time searching for the perfect font, for what feels like, or could have been, hours.
The right font can make or break a design, so here are some considerations when choosing a font for your project:
- Does it fit within your current brand guide? Keeping a consistent brand is important for establishing identity and familiarity. You can always sprinkle in other fonts, just make sure you’re tying it all together.
- Do you even need a different font? You might be able to play around with different weights, sizes, and styles with whatever font is in your brand guide. Make it bold. Give it an italicized slant. Space it out.
- Does it reflect your business or organization? A modern company might steer away from a serif font while a company geared toward children might opt for the simplicity of a sans-serif font. Either way, please make sure it is legible.
- Do you have too much going on? Using too many fonts and styles can lead to a hot mess. Keep it simple and limit yourself to 2-3 fonts for simplicity’s sake.
A Good Video About Good Videos
Being the only puppet on the payroll can be lonely. Plus, there’s only so much room for marketing knowledge when there’s a hand taking up space where your brain should be. So, meet Pete’s production assistant Pat. His first project was helping with this video about what goes into making a good video.
We think he’s a good addition to the team…maybe?
Either way, check out some of the great work our team has been churning out, like a new WorkWell website and a MacMeyer video for Meyer Truck Equipment.
Finding a Voice for Your Brand
It’s rumored that call centers prefer setting up in the midwest because the workforce lacks a heavy accent and they’re easy to understand no matter what part of the country someone is calling from. While the number of call centers in the midwest may depend on a variety of factors, we can be sure of this: the sound of another person’s voice can have a dramatic impact on perception and engagement.
Zendesk found that call center customer satisfaction dropped from 79 percent to 58 percent when a call center moved outside the U.S. They pointed out, “It’s not that U.S. representatives are actually nicer and more interested in solving customer problems. The drop…likely had little to do with the agents and everything to do with the barrier that an accent can create when it’s truly difficult to understand the other party.”
But it’s not just a matter of being clear. It’s a matter of finding a voice that complements your brand and relates to your audience. That’s why you don’t hear a manly voice peddling mascara in a cosmetics commercial or a high-pitched voice helping you explore funeral options.
We work with a variety of voiceover artists and make it easy to find the perfect voice for your message. We guide you on who we think would be a match and provide you with audio samples of their work. We only work with professionals, so no need to worry about your audio sounding like it was made in a noisy basement on an iPhone.
Say adios to bad audio and hello to velvety voiceovers with ProMedia.
Analyzing Analytics
In this month’s OMG! PMG! we’re talking analytics.
Analytics are everywhere and are available for everything. Analytics can help guide your marketing so you can see what is working and what’s not, what markets you’re growing in, how your campaigns are resonating with audiences, and a whole lot more.
With so many numbers flying around, how do you know what’s important and what’s just noise? First, decide what problem you’re trying to solve or what question you are trying to answer. That will point you in the direction of where you need to look. Next, take into consideration what campaigns you are running, what the demographics are that you’re targeting, and how long your campaign has been running. There’s a possibility that you didn’t cast a wide enough net or that your campaign hasn’t been running long enough to gather solid data. Lastly, use your analytics to pivot your marketing efforts.
Your marketing liaison (🙋) should provide you with weekly, monthly, and/or quarterly analytics reports and adjust, as needed, based on the information gathered. If you aren’t looking at your analytics, you’re basically operating blindly.
(Pst…don’t forget to check out some great featured projects in this month’s OMG! PMG!)
Rounding Up Trends
Giddy up, y’all, and get on the bandwagon. We’re talking trends, but the trends we’re talking about are less about the latest TikTok dance and more about using the right methods and looking at accurate data to make sure your viral boogie-down is being seen.
For example, here are some marketing trends on the rise in 2022:
- Influencer marketing
- Shorter videos
- Social and environmental responsibility
- Hybrid events (in-person + virtually)
- Experiential marketing
- Mobile optimization
- SMS texting
Bottom line: Trends come and go. That’s why it’s good to have a marketing company in your corner so they can help you discover and leverage that next best thing. We’re constantly looking to see what’s on-trend, what’s going the way of the dinosaurs, and who’s feeding into these new cultures.
So watch this video, read this month’s newsletter, and ride into the sunset with ProMedia Group. Â
Going New in 2022
It’s our 35th year in business, so like any mid-thirty-year-old, we’re reinventing ourselves. Well, not so much reinventing, as much as updating. Consider it a digital version of a dramatic haircut. We’ve given OMG! PMG! a fresh new look for the new year. Same great content, but in a more digestible format.Â
And since we know reinvention doesn’t stop with a haircut, stay tuned as we assemble our new look. That’s the beautiful thing about marketing. It’s always evolving.
Giving Gratitude & Giving Back
As we enter this season of giving, we wanted to look at some of the ways our ProMedia employees give back to their communities. From coaching kids to planting trees, we have no doubt that our team has huge hearts.Â
We hope that you have a bountiful and gratitude-filled Thanksgiving with friends and family. And, thank you for being a part of our ProMedia family.
We hired a puppet.
Meet Pete. He’s the latest to join the PMG team. We asked him to help us make a video talking about OOH marketing, so he went around town looking for the best examples.Â
What is OOH marketing? OOH stands for out-of-home marketing and it’s marketing that folks see in the built environment (you guessed it!) outside of their house. OOH doesn’t mean outdoor. It just means outside of your home and outside of the screen on your personal devices. It’s things like billboards, marquee signs, bus stops, and a whole lot more.Â
Learn more about OOH marketing in the latest edition of OMG! PMG!, plus get some tips for being on camera. It can be super scary staring down the lens of a camera, but it doesn’t have to be.
We made an infomercial. 📺
Tired of your video shoots taking too long and coming out all wrong? Frustrated with tangled wires and trying to figure out editing software? Disappointed with fake professionals? Finally, there’s a better way: ProMedia Group!
ProMedia Group allows you to create high-quality videos without the mess or stress! Our professional production team will have you looking your best while we take care of the rest!
No more bad audio! No more unfocused footage! No more boring videos! ProMedia Group makes producing videos a cinch.
Watch our hilarious infomercial and check out our newsletter for a tubular 80’s campaign, a beautiful website, and really nice pictures of liquor.
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