Smart Social with PMG Pete
PMG Pete is back (we actually can’t get him to leave the building), and he’s here to help craft conscientious content. Check out our latest video for Pete’s tips while he shows you how it’s done.
No time to watch the video? No problem—even though we think you should. 😉 Here are some quick tips for creating better content:
- Word vomit. Start jotting ideas and thoughts onto paper. What have you been up to? What is on the horizon? Any tie-ins to current news? Did someone in the company do something neat? Are there services you provide that you should remind people about? Don’t worry about grammar and don’t overthink it.
- Know your audience. Once you identify your audience, write in a way that will resonate with them.
- Use images or videos. Text isn’t enough to cut it, so use visuals in your post. You don’t have to have a degree in graphic design to whip up a quick image to supplement your post.
- Find the OC. OC=original content. People want to see your personality, so avoid stock images or topical holiday posts. Instead of posting the same stuff as everyone else, give people a reason to stop scrolling.
- Map it out. Look at a calendar and plug in your posts where appropriate. Looking to the future can help you understand what you need then and now.
- Be consistent. Post regularly…but not too regularly. Posting every day is great if you have the OC to support it, although don’t overwhelm people. Have more to share? Do it in a Reel.
- Remain neutral. Sure, engagement is great, but stay away from controversial topics that are unrelated to your business or that would alienate your audience.
- Keep it short and simple. We really can’t stress this one enough. One to two sentences max. Trim it. Then, trim again.
- Be positive. Be funny. Be compassionate. Be YOU.
Even though everyone and their mom is on social media, it doesn’t mean that everyone is good at creating content. If you need help crafting content, we’re always on standby.
So, for Pete’s sake, please make better social media posts.
Emojis with PMG Pete!
Emojis are modern-day hieroglyphics that we pepper into our text conversations 📱. They’re great for conveying what words can’t. But how do they work in marketing? 🤔 PMG Pete has a few pointers 👉 on how to make emojis part of your toolbox 🧰 to attract customers. 🧲 Such a simple thing can produce magical results. 🪄✨
Here’s a quick rundown:
- Make sure they’re situationally appropriate
- Make sure they’re relevant and natural to your brand
- Don’t leave emojis up for interpretation—make sure your message is clear!
- Likewise, make sure you know what your emojis mean
- Be creative and use out-of-the-box emojis
- Don’t use too many emojis
- Tack emojis onto the end of sentences instead of springing them throughout sentences since it can make things clunky to read
Pete’s tips are best accompanied by the Tidbits in this month’s OMG! PMG!, so check it out!
Analyzing Analytics
In this month’s OMG! PMG! we’re talking analytics.
Analytics are everywhere and are available for everything. Analytics can help guide your marketing so you can see what is working and what’s not, what markets you’re growing in, how your campaigns are resonating with audiences, and a whole lot more.
With so many numbers flying around, how do you know what’s important and what’s just noise? First, decide what problem you’re trying to solve or what question you are trying to answer. That will point you in the direction of where you need to look. Next, take into consideration what campaigns you are running, what the demographics are that you’re targeting, and how long your campaign has been running. There’s a possibility that you didn’t cast a wide enough net or that your campaign hasn’t been running long enough to gather solid data. Lastly, use your analytics to pivot your marketing efforts.
Your marketing liaison (🙋) should provide you with weekly, monthly, and/or quarterly analytics reports and adjust, as needed, based on the information gathered. If you aren’t looking at your analytics, you’re basically operating blindly.
(Pst…don’t forget to check out some great featured projects in this month’s OMG! PMG!)
5 Tips on Employee Recruitment
We get a ton of requests from clients to help with their recruitment efforts, so here are 5 tips to help you on your quest to find great candidates:
#𝟭: Almost everywhere you go, you see “help wanted” signs. Get your hiring campaign where prospective employees will see it most. Options abound, from print to digital ads, radio to Spotify, billboards to flyers, and more.
#𝟮: Be sure your brand is evident in your recruiting ad. In print or digital media, your logo and application website should be visible and clear to make the process easy for potential candidates.
#𝟯: If language is a barrier to employment, consider running your ad in multiple languages!
#𝟰: As equal opportunity employers, you cannot specify ages or genders in an ad, but you CAN run your ad where your target audience will see or hear it most. For example, if you’re looking for working teens & young adults, we might recommend advertising on Snapchat, TikTok, or Instagram. For a median age, try Facebook or YouTube. For drivers, we’d suggest a billboard, radio, Spotify, or Pandora.
#𝟱: Attract the candidates you want by highlighting what makes your employment opportunity stand out among the rest. Sign-on bonus? Benefits? Premiums? Be sure those perks are highlighted!
Remember, you can always turn to the pros for help with your marketing efforts, whether you’re searching for clients or employees. Contact us today to get started.
Rounding Up Trends
Giddy up, y’all, and get on the bandwagon. We’re talking trends, but the trends we’re talking about are less about the latest TikTok dance and more about using the right methods and looking at accurate data to make sure your viral boogie-down is being seen.
For example, here are some marketing trends on the rise in 2022:
- Influencer marketing
- Shorter videos
- Social and environmental responsibility
- Hybrid events (in-person + virtually)
- Experiential marketing
- Mobile optimization
- SMS texting
Bottom line: Trends come and go. That’s why it’s good to have a marketing company in your corner so they can help you discover and leverage that next best thing. We’re constantly looking to see what’s on-trend, what’s going the way of the dinosaurs, and who’s feeding into these new cultures.
So watch this video, read this month’s newsletter, and ride into the sunset with ProMedia Group.
Going New in 2022
It’s our 35th year in business, so like any mid-thirty-year-old, we’re reinventing ourselves. Well, not so much reinventing, as much as updating. Consider it a digital version of a dramatic haircut. We’ve given OMG! PMG! a fresh new look for the new year. Same great content, but in a more digestible format.
And since we know reinvention doesn’t stop with a haircut, stay tuned as we assemble our new look. That’s the beautiful thing about marketing. It’s always evolving.
Is it time to freshen up your marketing?
As the seasons change, so should your marketing campaigns. Not only does it keep your brand relevant and modern, but it prevents ad fatigue. It’s why Budweiser retired their frogs and probably why Progressive should retire Flo. We digress.
Consider a fresh color palette to reinvigorate the senses, or adjusting focus to a season-specific product or service (what can people use now?). Even thinking beyond screen and about OOH marketing opportunities can breathe new life into your business.
We’ve been hard at work keeping our client’s marketing fresh, and we’re sharing some of the amazing projects we’ve been working on in our latest edition of OMG! PMG!
April OMG! PMG!
We’ve been so busy that it’s been hard to catch our breath, but spring is giving us a breath of fresh air. The sunshine and warmer temps are welcome additions to our workdays.
Check out the latest edition of OMG! PMG! to see what our team has been up to and to discover some other fun stuff. As always, please reach out to us if your marketing needs a spring cleaning.
The Future with Live Streaming
In March, we were all trying to figure out how to use Zoom. Fast forward a year and we are trying to figure out how to leverage every platform to hold interactive, engaging, and effective virtual events.
Even after the vaccine is distributed to the masses, in-person events will be slow to resume or ever go back to “normal.” The GDS Group, a global events company, predicts that in-person events won’t be back until at least 2022. Major festivals like Coachella and Gastonbury are on hold again for 2021. Trade shows like CES, the largest consumer tech trade show, have been cancelled in 2021. Trade Show Executive suggests that events will not be back until Q3 2021.
While we do our best to physically distance and follow CDC protocols, businesses and organizations should be giving strong consideration to how to project their digital message.
Give Back
In an ancient time known as 2019, the Washington Post declared live streams to be the new telethon. Their prediction solidified when the pandemic unfolded. Audiences are increasingly finding themselves enticed by familiar platforms with altruistic endeavors. Charitable live stream components make folks more excited about attending and engaging.
According to a 2020 survey, 89% of consumers said they wanted brands to shift money and resources to producing products that help people meet pandemic-related challenges. Forty-four percent of consumers started using a new brand between April and June of 2020 because of the innovative or compassionate way they have responded to the virus outbreak.
Patrón, Tecate, Pepsi, Fiat Chrysler, and Verizon have all sponsored live streamed concerts for charity over the last year, raising money for issues from vaccine advocacy to racial inequality.
It’s important to keep in mind that conscientious younger generations are driven to brands who are socially responsible and have adopted digital connectivity as a catalyst for change.
Think Outside the Camera
Incorporating a variety of digital and traditional components to your live stream could be a huge motivator for people to attend.
Direct mail is a great way to boost engagement rates for your event and build anticipation. As old fashioned as it may seem, direct mail bridges the gap between offline and online campaigns. A direct mail component can be as simple as a post card invitation with a simple registration link or can contain a food delivery service code so the recipient can use that discount or gift card amount toward the purchase of food during the event. Think of using swag as your mailer. One company mailed branded wine tumblers that included a QR code that opened an online store so the recipient could pick out a beverage that would be delivered before the event.
Digital live streaming tie-ins can include event-specific filters on social media (think Instagram and SnapChat), hashtags, and landing pages with supplemental materials, like networking tools, games, downloadable materials, and more. Involving a creative, active bunch? Try encouraging TikTok challenge or dance.
It’s all about making your event multidimensional and impactful beyond the actual event itself.
How ProMedia Can Help
Since virtual events are a requirement for COVID-culture and will continue to be mainstay, ProMedia Group has invested in new technology to help businesses put their best virtual face forward with live streaming.
Our live streaming services include:
- Buildout of event space and broadcast station setup
- Up to 8 cameras that can be switched “LIVE” for multiple angles
- Broadcast and recorded on HD live stream
- Insertion of graphics and pre-recorded video elements during broadcast
- Post-production support and packaging
To help you deliver your message to the masses, we can distribute a live stream to multiple sources at once, like Facebook Live, YouTube Live, Vimeo, Zoom, etc. We can also provide an embedded player that you can incorporate on your website.
Take it to Another Level
Whether you are already planning an event or if you just have an idea, ProMedia would love to take your virtual event to the next level. When you’re ready to make the jump, shoot us an email.
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