2021 Holiday Wish List
With Christmas on the horizon, we asked our team what is on the top of their Christmas lists. Here’s what they had to say:
Zach: My joke Christmas gift on my list is a tasteful painting of Donkey Kong, but my real number one is a 12″ All-Clad Saute Pan with a lid.
Don: Peace on Earth
Hannah: One of those fancy cool pillows that are designed to properly support your head at night!


Vicki: A long dress coat. I don’t wear dresses too often, but when I do, I want the coat to be longer than my dress.
Michael: Just to get together with family and friends.
Vera: A smartwatch.
Dan: An end to COVID.
Maddie: I asked to upgrade my Keurig to one of the fancy Ninja coffee makers. ☕️
Jennifer: Instead of material objects, I’m asking for gift cards for services, like facials, massages, and house cleaning.


A QR Code Revival
The pandemic made us hit pause on a lot of things; hugs, networking events, and even some holidays. We hit fast forward on digital marketing, though, jumping in and taking a look at new (and old) opportunities to connect people with information and businesses.
Que the QR Code!
Many of us thought these little digital squares were on their way out the door – if not already gone for good. Yet, the need for easy access in a very hands-off manner has seen a mass revitalization. They started popping up in restaurants in place of traditional menus, then on packaging, at on-location events, and now they’re even in the sky!
But how sustainable are QR codes and why does that matter?
You would think that a QR code would be a one-and-done option, making it just as insufficient as it’s physical counterpart. However, there’s now such a thing as recyclable QR code, which drastically cuts the price of print materials. A single image can now have an infinite shelf life by simply relinking it to a PDF, website, or social media channel. This also comes with the added benefit of measurable analytics. You can now track the number of times the code was scanned, from what type of device, and the location of the scanner.
While that sounds great and all, is it something that consumers are actually paying attention to?
The simply answer is yes. “Green” consumer habits are on the rise. In the past few years, we’ve seen purchasing trends take a turn toward conscientious efforts. Buyers are more supportive of businesses that are making environmental contributions: reduced packaging, recycled/upcycled materials, and increased efficiency. In short, being eco-friendly wins you some major brownie points with consumers and Mother Nature.
The flipside to marketing is getting in front of your demographic as easily as possible, which in years past has meant billboard advertisements and lots and lots of postcards. Now, we’re not saying that traditional print marketing is dead. On the contrary, it has its place and time like all marketing efforts. But, thanks to COVID-19, consumers’ digital dependency is at an all-time high. No one goes anywhere without their phone – ever – which makes it the perfect go between on digital and print marketing. QR codes give businesses the opportunity to cut back on cost while also creating content that’s both engaging and easily accessible. Everything you want them to see is right at their fingertips.
At ProMedia Group, we’ve already begun to incorporate these digital bad boys into the marketing efforts of multiples clients in various forms. For instance, the next time you’re down at the Jeffersonville Riverstage, you’ll see QR code boards strategic placed along major traffic points that link you directly to an e-brochure of the venues event lineup. Another used a QR within their printed newsletter to showcase their Major Barge Packages, saving them on the cost of printing and postage to send the catalog to each individual client. We’re even using them in hiring advertisements for local school systems!
Interested in learning more about using QR’s in your own business?

2020 Holiday Wish List
We’ve asked our team to tell us what is on the top of their Christmas lists this year. Use this list as inspiration for your own list or as you search for last minute gifts for others. You can also just browse and ponder what we’re like as people based on our asks.
Chris: A 10″ table saw for the next set build or home project.
Dan: Like most Christmas gifts, this is a “want” and not a “need!”: a Rickenbacker Model 4003S
Don: I’ve ordered an Oculus Quest 2 VR headset for myself. Hopefully I can talk my wife into trying it too.
Hannah: I would love a new camera bag! The one I currently use we originally bought for my husband. I call it a “man bag.” 😆 I’ve requested this one to try – hoping it’s not as bulky, and easier to carry.


Jennifer: At the top of my list is a weighted blanket, a Pillow Cube, and a Hue Play HDMI Sync box (I’m obsessed with Hue Lights.)
Jordan: 10” Wüsthof chef’s knife
Kathryn: I just want to spend time (socially distant) with family…but if I have to add an item, my number one is some Blundstone Boots!
Maddie: I really want the Bissell Crosswave. With a 6-year-old and puppy running around, things definitely get messy! This is the first time I’ve asked for a vacuum for Christmas, so I guess this is #adulting!
Michael: A contractor to finish the projects I’ve started.
Natalie: Someone else to do that shopping! 😆


Shelby: I want to get my antique armchair reupholstered, to grow three inches taller, an all expenses paid three-day quilt camp with bottomless wine.
Tara: I would love a hot tub, but it is too big for Santa’s sleigh!
Vicki: A new electric can opener.
Zach: Anova Precision Oven. I’m not going to get it, but it’s all I want!
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