The Future with Live Streaming
Even after the vaccine is distributed to the masses, in-person events will be slow to resume or ever go back to “normal.” The GDS Group, a global events company, predicts that in-person events won’t be back until at least 2022. Major festivals like Coachella and Gastonbury are on hold again for 2021. Trade shows like CES, the largest consumer tech trade show, have been cancelled in 2021. Trade Show Executive suggests that events will not be back until Q3 2021.
While we do our best to physically distance and follow CDC protocols, businesses and organizations should be giving strong consideration to how to project their digital message.
Give Back
According to a 2020 survey, 89% of consumers said they wanted brands to shift money and resources to producing products that help people meet pandemic-related challenges. Forty-four percent of consumers started using a new brand between April and June of 2020 because of the innovative or compassionate way they have responded to the virus outbreak.
Patrón, Tecate, Pepsi, Fiat Chrysler, and Verizon have all sponsored live streamed concerts for charity over the last year, raising money for issues from vaccine advocacy to racial inequality.
It’s important to keep in mind that conscientious younger generations are driven to brands who are socially responsible and have adopted digital connectivity as a catalyst for change.
Think Outside the Camera
Direct mail is a great way to boost engagement rates for your event and build anticipation. As old fashioned as it may seem, direct mail bridges the gap between offline and online campaigns. A direct mail component can be as simple as a post card invitation with a simple registration link or can contain a food delivery service code so the recipient can use that discount or gift card amount toward the purchase of food during the event. Think of using swag as your mailer. One company mailed branded wine tumblers that included a QR code that opened an online store so the recipient could pick out a beverage that would be delivered before the event.
Digital live streaming tie-ins can include event-specific filters on social media (think Instagram and SnapChat), hashtags, and landing pages with supplemental materials, like networking tools, games, downloadable materials, and more. Involving a creative, active bunch? Try encouraging TikTok challenge or dance.
It’s all about making your event multidimensional and impactful beyond the actual event itself.
How ProMedia Can Help
Our live streaming services include:
- Buildout of event space and broadcast station setup
- Up to 8 cameras that can be switched “LIVE” for multiple angles
- Broadcast and recorded on HD live stream
- Insertion of graphics and pre-recorded video elements during broadcast
- Post-production support and packaging
Take it to Another Level
PMG Rebranding Official Press Release
ProMedia Group is proud to unveil new branding and a new website for 2020. As we prepare to enter into our 35th year of business, we want to leverage a revitalized brand to show that creativity, innovation, and vision continue to drive our company.
ProMedia Group has remained relevant for nearly 4 decades, showing our adaptability that has helped us to remain modern, and be able to evolve alongside an ever-changing digital world. It’s equally humbling and extraordinary to think about ProMedia Group’s analog genesis to our digital present.
“It’s hard to believe that ProMedia Group will celebrate its 35th business anniversary next year,” said Dan Williamson, Founder and CEO of ProMedia Group. “In preparation for this historic event, we decided it would be a good time to freshen up our branding and website. I’m proud of the work our team does for our clients, and I believe this website does a great job of showcasing their efforts.”
The website was created with the help of our web team under the creative direction of Account Manager Jennifer Chappell. We have completely redesigned our website to feature easy to navigate pages, and a seamless user experience, to help visitors explore our work and services. We’ve chosen “Media is Plural” as our headline because we believe that marketing is multi-faceted and dynamic. It is not one-size-fits-all, and we’re proud to offer custom marketing solutions to our clients.
In addition to the new website and branding, we have also rolled out a monthly newsletter called OMG! PMG! to highlight the great work our team produces, and provide quick marketing tips through our monthly video series called ProMedia’s ProTips.
We hope that through clean branding and a reimagined website that we are further able to extend our approachability to regional and national business owners. We invite you to get to know the evolved ProMedia Group.
About ProMedia Group:
ProMedia Group is a digital production company based in New Albany, Indiana, serving the Kentuckiana region. Started in 1986 by Dan and Vicki Williamson, the company specializes in video, photography, digital advertising, traditional media, public relations, and a multitude of other marketing services. We represent clients in a range of industries to unlock their marketing potential.
For more information about ProMedia Group, please visit our website: https://promediagroup.com/
Facebook: https://www.facebook.com/ProMediaGrp
Instagram: https://www.instagram.com/promediagrp/
Vimeo: https://vimeo.com/pmgroup
LinkedIn: https://www.linkedin.com/company/promediagrp/
Media Contact:
Jennifer Chappell
Account Manager
jennifer@promediagroup.com
(812) 590.4258
The New PMG
When you’re constantly managing and developing other people’s brands, your own takes a backseat. A brand refresh of ProMedia Group has been in the works for years, but it always failed to move forward. We’re decided to push through and we are excited to share with you the new look of ProMedia Group. You can expect the same great service and creativity from ProMedia, just with a fresher look. Stay tuned for more information and our official launch!
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