Programmatic Advertising

What is Geofencing?

Precise down to 5’ x 5’, Geofencing marketing allows advertisers to serve display, banner & video ads & target people in very precise areas and the places they go—like competitors’ businesses, stores, restaurants, shopping centers and malls, festivals, events, gatherings, dealerships, hotels conference centers, hospitals, etc. Serve your display ad(s) on their mobile device, from the moment they enter a geofence & up to 30 days after.

Your Physical Location Can Indicate User Intent

Geofencing Targeting Zones

Target Consumers Based On Physical OFFLINE Activities

Place-based marketing allows us to reach consumers directly on their mobile phones when they visit specific event locations, buildings, gatherings and events WITHOUT beacons & push notifications. You can continue to target your audience for to 30 days on mobile, longer on other devices & tactics.

This technology allows the greatest opportunity to engage with specific prospects many times ahead of the competition.

  • Does not require Physical BEACONS
  • Granular Localization via Custom Shapes & Sizes
  • Target location visitors or event attendees for 1 day – 30 days
  • Serve ads across the 600,000 App’s we have access to
    Retarget customers who visit or commute through any geo-fenced location

How Geofencing Works

A virtual geofence is traced around a location where the advertiser wants to build an audience, based on user visits to a particular location during a specific timeframe. Where people go shows what their intentions are, generally speaking.

When a user enters the geofenced location during the set timeframe, they will then become part of an audience that can be targeted either during and/ or after leaving the area.

Your ads are served when they’re browsing on their mobile browsers (like, Safari, Chrome) or the 600,000 App’s we have access to serve ads on (like, Angry Birds, Words With Friends, Accuweather, Etc.)

What is CTV in advertising?

CTV is short form, skippable online advertising. It stands for “Connected TV.” CTV refers to any TV that  can be connected to the internet.

It also refers  to devices that use a television as a display and can connect to the  internet to access content.  What CTV is not, are banner display ads that sometimes appear on CTV devices.

What is OTT in advertising?

Over The Top (OTT) focuses on content delivery over the internet through Netflix, Hulu and Amazon. However now, there are literally hundreds of streaming services that cater to individual niches. There’s episode content, live streaming, video on demand, and liner television.