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OMG PMG!

February 2023

Smart Social with PMG Pete

PMG Pete is back (we actually can’t get him to leave the building), and he’s here to help craft conscientious content. Check out our latest video for Pete’s tips while he shows you how it’s done.

No time to watch the video? No problem—even though we think you should. 😉 Here are some quick tips for creating better content:

  1. Word vomit. Start jotting ideas and thoughts onto paper. What have you been up to? What is on the horizon? Any tie-ins to current news? Did someone in the company do something neat? Are there services you provide that you should remind people about? Don’t worry about grammar and don’t overthink it. 
  2. Know your audience. Once you identify your audience, write in a way that will resonate with them. 
  3. Use images or videos. Text isn’t enough to cut it, so use visuals in your post. You don’t have to have a degree in graphic design to whip up a quick image to supplement your post. 
  4. Find the OC. OC=original content. People want to see your personality, so avoid stock images or topical holiday posts. Instead of posting the same stuff as everyone else, give people a reason to stop scrolling.
  5. Map it out. Look at a calendar and plug in your posts where appropriate. Looking to the future can help you understand what you need then and now.
  6. Be consistent. Post regularly…but not too regularly. Posting every day is great if you have the OC to support it, although don’t overwhelm people. Have more to share? Do it in a Reel.
  7. Remain neutral. Sure, engagement is great, but stay away from controversial topics that are unrelated to your business or that would alienate your audience.
  8. Keep it short and simple. We really can’t stress this one enough. One to two sentences max. Trim it. Then, trim again.
  9. Be positive. Be funny. Be compassionate. Be YOU.

Even though everyone and their mom is on social media, it doesn’t mean that everyone is good at creating content. If you need help crafting content, we’re always on standby.

So, for Pete’s sake, please make better social media posts.

ProDental–ABC, Easy as 1-2-3

ABC, Easy as 1-2-3

Any salesperson will tell you that ABC stands for "always be closin'." To help you close the deal, ProMedia can help you put your best foot forward with professional sales materials. Simply do what you do best by giving us your best sales pitch, and we'll help you create materials that will polish that pitch. Whether you're giving information or collecting information, presenting a cohesive brand will speak volumes to your potential client.

Harrison Co. Eco Development–Developing Economies

Developing Economies

Economic development is vital for communities to grow, but in order for prospective employers to invest, they have to know that a community can support and facilitate that growth. Enter the Harrison County Economic Development Corporation (HCEDC). To help show off all that Harrison County has to offer, ProMedia built a website for HCECD that provides information on current demographics, connects employers with incentives to help grow their company, browses available commercial properties, and a whole lot more.

Featured Video: Prosper at Prosser

Southern Indiana is so fortunate to have a place where young people can go to explore various careers and gain essential job skills through hands-on experiences. From cooking to coding to construction, Prosser Career Education Center has programs for every field, so we wanted to show students learning, growing, and creating in their new natural elements. Student interviews help to reinforce the importance of vocational studies.

TIDBITS

Interesting stuff we found on the internet that you might find interesting too.

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