New Albany Floyd County Schools
Over time, the School Corporation began reaping the rewards of the initiatives we had worked on. Enrollment has continually grown across their schools and public perception of their organization is at an all-time high.
In 2017, we successfully rebranded the entire school district; updating the website, modernizing the logo, and revamping the video series to keep up with digital trends and audience preference. The first year of the new branding strategy saw an increase in social media followership, a rise in viewership of the videos series, and a spike in our e-newsletter readership.
Thousands of followers lay eyes on the good stories we publish each day, and the videos we produce cultivate more than 100k views over the course of a year. We have been working alongside NAFCS for years, and are proud to contribute to the momentum and positivity of local schools.