AJS – Kentucky Fried Chicken
In need of an online presence, AJS Inc., one of the largest Kentucky Fried Chicken franchises in the nation, enlisted our services to develop a website and social media channels to promote their more than two dozen locations.
Now armed with social media accounts across four different platforms and a new website, we began campaigns promoting catering services and career opportunities at AJS’s Kentucky Fried Chicken locations.
The final piece of the puzzle came together with the planning and promotion of a new KFC location. We used our extensive public relations experience to promote the Grand Opening of AJS’s 26th restaurant. We facilitated press releases and media coverage of the event, which included a live radio remote show from the site by a local station. We also implemented a geo-fencing and digital ad strategy that included original photography and graphic design.
Hundreds of people showed up to the Grand Opening, AJS Inc. has seen a spike in employment applications, and several locations boast of a thriving catering service. We continue to manage their social media channels, and actively run SEO and digital campaigns to drive traffic to AJS’s KFC website, and restaurants.