2021 Holiday Wish List
With Christmas on the horizon, we asked our team what is on the top of their Christmas lists. Here’s what they had to say:
Zach: My joke Christmas gift on my list is a tasteful painting of Donkey Kong, but my real number one is a 12″ All-Clad Saute Pan with a lid.
Don: Peace on Earth
Hannah: One of those fancy cool pillows that are designed to properly support your head at night!
Vicki: A long dress coat. I don’t wear dresses too often, but when I do, I want the coat to be longer than my dress.
Michael: Just to get together with family and friends.
Vera: A smartwatch.
Dan: An end to COVID.
Maddie: I asked to upgrade my Keurig to one of the fancy Ninja coffee makers. ☕️
Jennifer: Instead of material objects, I’m asking for gift cards for services, like facials, massages, and house cleaning.
Giving Gratitude & Giving Back
As we enter this season of giving, we wanted to look at some of the ways our ProMedia employees give back to their communities. From coaching kids to planting trees, we have no doubt that our team has huge hearts.
We hope that you have a bountiful and gratitude-filled Thanksgiving with friends and family. And, thank you for being a part of our ProMedia family.
We hired a puppet.
Meet Pete. He’s the latest to join the PMG team. We asked him to help us make a video talking about OOH marketing, so he went around town looking for the best examples.
What is OOH marketing? OOH stands for out-of-home marketing and it’s marketing that folks see in the built environment (you guessed it!) outside of their house. OOH doesn’t mean outdoor. It just means outside of your home and outside of the screen on your personal devices. It’s things like billboards, marquee signs, bus stops, and a whole lot more.
Learn more about OOH marketing in the latest edition of OMG! PMG!, plus get some tips for being on camera. It can be super scary staring down the lens of a camera, but it doesn’t have to be.
We made an infomercial. 📺
Tired of your video shoots taking too long and coming out all wrong? Frustrated with tangled wires and trying to figure out editing software? Disappointed with fake professionals? Finally, there’s a better way: ProMedia Group!
ProMedia Group allows you to create high-quality videos without the mess or stress! Our professional production team will have you looking your best while we take care of the rest!
No more bad audio! No more unfocused footage! No more boring videos! ProMedia Group makes producing videos a cinch.
Watch our hilarious infomercial and check out our newsletter for a tubular 80’s campaign, a beautiful website, and really nice pictures of liquor.
Out of This World Interns
Everyone on the PMG team plays an integral part – and that includes our interns. They do more than just the grunt work and get a hands-on feel for our industry. This summer we were able to find interns with extensive knowledge in marketing and video production. Their skills added so much to the team that we extended an offer to hire them before the season could change. Meet Vera and Bradley in this month’s OMG! PMG!
Plus, check out some of the hot summer projects our team has been working on for our clients.
A QR Code Revival
The pandemic made us hit pause on a lot of things; hugs, networking events, and even some holidays. We hit fast forward on digital marketing, though, jumping in and taking a look at new (and old) opportunities to connect people with information and businesses.
Que the QR Code!
Many of us thought these little digital squares were on their way out the door – if not already gone for good. Yet, the need for easy access in a very hands-off manner has seen a mass revitalization. They started popping up in restaurants in place of traditional menus, then on packaging, at on-location events, and now they’re even in the sky!
But how sustainable are QR codes and why does that matter?
You would think that a QR code would be a one-and-done option, making it just as insufficient as it’s physical counterpart. However, there’s now such a thing as recyclable QR code, which drastically cuts the price of print materials. A single image can now have an infinite shelf life by simply relinking it to a PDF, website, or social media channel. This also comes with the added benefit of measurable analytics. You can now track the number of times the code was scanned, from what type of device, and the location of the scanner.
While that sounds great and all, is it something that consumers are actually paying attention to?
The simply answer is yes. “Green” consumer habits are on the rise. In the past few years, we’ve seen purchasing trends take a turn toward conscientious efforts. Buyers are more supportive of businesses that are making environmental contributions: reduced packaging, recycled/upcycled materials, and increased efficiency. In short, being eco-friendly wins you some major brownie points with consumers and Mother Nature.
The flipside to marketing is getting in front of your demographic as easily as possible, which in years past has meant billboard advertisements and lots and lots of postcards. Now, we’re not saying that traditional print marketing is dead. On the contrary, it has its place and time like all marketing efforts. But, thanks to COVID-19, consumers’ digital dependency is at an all-time high. No one goes anywhere without their phone – ever – which makes it the perfect go between on digital and print marketing. QR codes give businesses the opportunity to cut back on cost while also creating content that’s both engaging and easily accessible. Everything you want them to see is right at their fingertips.
At ProMedia Group, we’ve already begun to incorporate these digital bad boys into the marketing efforts of multiples clients in various forms. For instance, the next time you’re down at the Jeffersonville Riverstage, you’ll see QR code boards strategic placed along major traffic points that link you directly to an e-brochure of the venues event lineup. Another used a QR within their printed newsletter to showcase their Major Barge Packages, saving them on the cost of printing and postage to send the catalog to each individual client. We’re even using them in hiring advertisements for local school systems!
Interested in learning more about using QR’s in your own business?
Is it time to freshen up your marketing?
As the seasons change, so should your marketing campaigns. Not only does it keep your brand relevant and modern, but it prevents ad fatigue. It’s why Budweiser retired their frogs and probably why Progressive should retire Flo. We digress.
Consider a fresh color palette to reinvigorate the senses, or adjusting focus to a season-specific product or service (what can people use now?). Even thinking beyond screen and about OOH marketing opportunities can breathe new life into your business.
We’ve been hard at work keeping our client’s marketing fresh, and we’re sharing some of the amazing projects we’ve been working on in our latest edition of OMG! PMG!
Finding the Right Social Platform for Your Brand
Before you can create content and market your business, you need to decide on what social platforms will be the best avenues for your brand. Not all social platforms are created equal, so before you find yourself too overwhelmed and spinning your wheels, get some guidance with ProMedia’s ProTips.
Digital Media Coordinator, Hannah Phillips, helps you take a good look at your social media approach in this edition of ProMedia’s Pro Tips.
April OMG! PMG!
We’ve been so busy that it’s been hard to catch our breath, but spring is giving us a breath of fresh air. The sunshine and warmer temps are welcome additions to our workdays.
Check out the latest edition of OMG! PMG! to see what our team has been up to and to discover some other fun stuff. As always, please reach out to us if your marketing needs a spring cleaning.
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