We made an infomercial. 📺
Tired of your video shoots taking too long and coming out all wrong? Frustrated with tangled wires and trying to figure out editing software? Disappointed with fake professionals? Finally, there’s a better way: ProMedia Group!
ProMedia Group allows you to create high-quality videos without the mess or stress! Our professional production team will have you looking your best while we take care of the rest!
No more bad audio! No more unfocused footage! No more boring videos! ProMedia Group makes producing videos a cinch.
Watch our hilarious infomercial and check out our newsletter for a tubular 80’s campaign, a beautiful website, and really nice pictures of liquor.
Out of This World Interns
Everyone on the PMG team plays an integral part – and that includes our interns. They do more than just the grunt work and get a hands-on feel for our industry. This summer we were able to find interns with extensive knowledge in marketing and video production. Their skills added so much to the team that we extended an offer to hire them before the season could change. Meet Vera and Bradley in this month’s OMG! PMG!
Plus, check out some of the hot summer projects our team has been working on for our clients.
A QR Code Revival
The pandemic made us hit pause on a lot of things; hugs, networking events, and even some holidays. We hit fast forward on digital marketing, though, jumping in and taking a look at new (and old) opportunities to connect people with information and businesses.
Que the QR Code!
Many of us thought these little digital squares were on their way out the door – if not already gone for good. Yet, the need for easy access in a very hands-off manner has seen a mass revitalization. They started popping up in restaurants in place of traditional menus, then on packaging, at on-location events, and now they’re even in the sky!
But how sustainable are QR codes and why does that matter?
You would think that a QR code would be a one-and-done option, making it just as insufficient as it’s physical counterpart. However, there’s now such a thing as recyclable QR code, which drastically cuts the price of print materials. A single image can now have an infinite shelf life by simply relinking it to a PDF, website, or social media channel. This also comes with the added benefit of measurable analytics. You can now track the number of times the code was scanned, from what type of device, and the location of the scanner.
While that sounds great and all, is it something that consumers are actually paying attention to?
The simply answer is yes. “Green” consumer habits are on the rise. In the past few years, we’ve seen purchasing trends take a turn toward conscientious efforts. Buyers are more supportive of businesses that are making environmental contributions: reduced packaging, recycled/upcycled materials, and increased efficiency. In short, being eco-friendly wins you some major brownie points with consumers and Mother Nature.
The flipside to marketing is getting in front of your demographic as easily as possible, which in years past has meant billboard advertisements and lots and lots of postcards. Now, we’re not saying that traditional print marketing is dead. On the contrary, it has its place and time like all marketing efforts. But, thanks to COVID-19, consumers’ digital dependency is at an all-time high. No one goes anywhere without their phone – ever – which makes it the perfect go between on digital and print marketing. QR codes give businesses the opportunity to cut back on cost while also creating content that’s both engaging and easily accessible. Everything you want them to see is right at their fingertips.
At ProMedia Group, we’ve already begun to incorporate these digital bad boys into the marketing efforts of multiples clients in various forms. For instance, the next time you’re down at the Jeffersonville Riverstage, you’ll see QR code boards strategic placed along major traffic points that link you directly to an e-brochure of the venues event lineup. Another used a QR within their printed newsletter to showcase their Major Barge Packages, saving them on the cost of printing and postage to send the catalog to each individual client. We’re even using them in hiring advertisements for local school systems!
Interested in learning more about using QR’s in your own business?

Is it time to freshen up your marketing?
As the seasons change, so should your marketing campaigns. Not only does it keep your brand relevant and modern, but it prevents ad fatigue. It’s why Budweiser retired their frogs and probably why Progressive should retire Flo. We digress.
Consider a fresh color palette to reinvigorate the senses, or adjusting focus to a season-specific product or service (what can people use now?). Even thinking beyond screen and about OOH marketing opportunities can breathe new life into your business.
We’ve been hard at work keeping our client’s marketing fresh, and we’re sharing some of the amazing projects we’ve been working on in our latest edition of OMG! PMG!
Finding the Right Social Platform for Your Brand
Before you can create content and market your business, you need to decide on what social platforms will be the best avenues for your brand. Not all social platforms are created equal, so before you find yourself too overwhelmed and spinning your wheels, get some guidance with ProMedia’s ProTips.
Digital Media Coordinator, Hannah Phillips, helps you take a good look at your social media approach in this edition of ProMedia’s Pro Tips.
April OMG! PMG!
We’ve been so busy that it’s been hard to catch our breath, but spring is giving us a breath of fresh air. The sunshine and warmer temps are welcome additions to our workdays.
Check out the latest edition of OMG! PMG! to see what our team has been up to and to discover some other fun stuff. As always, please reach out to us if your marketing needs a spring cleaning.
The Future with Live Streaming
Even after the vaccine is distributed to the masses, in-person events will be slow to resume or ever go back to “normal.” The GDS Group, a global events company, predicts that in-person events won’t be back until at least 2022. Major festivals like Coachella and Gastonbury are on hold again for 2021. Trade shows like CES, the largest consumer tech trade show, have been cancelled in 2021. Trade Show Executive suggests that events will not be back until Q3 2021.
While we do our best to physically distance and follow CDC protocols, businesses and organizations should be giving strong consideration to how to project their digital message.
Give Back
According to a 2020 survey, 89% of consumers said they wanted brands to shift money and resources to producing products that help people meet pandemic-related challenges. Forty-four percent of consumers started using a new brand between April and June of 2020 because of the innovative or compassionate way they have responded to the virus outbreak.
Patrón, Tecate, Pepsi, Fiat Chrysler, and Verizon have all sponsored live streamed concerts for charity over the last year, raising money for issues from vaccine advocacy to racial inequality.
It’s important to keep in mind that conscientious younger generations are driven to brands who are socially responsible and have adopted digital connectivity as a catalyst for change.
Think Outside the Camera
Direct mail is a great way to boost engagement rates for your event and build anticipation. As old fashioned as it may seem, direct mail bridges the gap between offline and online campaigns. A direct mail component can be as simple as a post card invitation with a simple registration link or can contain a food delivery service code so the recipient can use that discount or gift card amount toward the purchase of food during the event. Think of using swag as your mailer. One company mailed branded wine tumblers that included a QR code that opened an online store so the recipient could pick out a beverage that would be delivered before the event.
Digital live streaming tie-ins can include event-specific filters on social media (think Instagram and SnapChat), hashtags, and landing pages with supplemental materials, like networking tools, games, downloadable materials, and more. Involving a creative, active bunch? Try encouraging TikTok challenge or dance.
It’s all about making your event multidimensional and impactful beyond the actual event itself.
How ProMedia Can Help
Our live streaming services include:
- Buildout of event space and broadcast station setup
- Up to 8 cameras that can be switched “LIVE” for multiple angles
- Broadcast and recorded on HD live stream
- Insertion of graphics and pre-recorded video elements during broadcast
- Post-production support and packaging
Take it to Another Level
2020 Holiday Wish List
We’ve asked our team to tell us what is on the top of their Christmas lists this year. Use this list as inspiration for your own list or as you search for last minute gifts for others. You can also just browse and ponder what we’re like as people based on our asks.
Chris: A 10″ table saw for the next set build or home project.
Dan: Like most Christmas gifts, this is a “want” and not a “need!”: a Rickenbacker Model 4003S
Don: I’ve ordered an Oculus Quest 2 VR headset for myself. Hopefully I can talk my wife into trying it too.
Hannah: I would love a new camera bag! The one I currently use we originally bought for my husband. I call it a “man bag.” 😆 I’ve requested this one to try – hoping it’s not as bulky, and easier to carry.


Jennifer: At the top of my list is a weighted blanket, a Pillow Cube, and a Hue Play HDMI Sync box (I’m obsessed with Hue Lights.)
Jordan: 10” Wüsthof chef’s knife
Kathryn: I just want to spend time (socially distant) with family…but if I have to add an item, my number one is some Blundstone Boots!
Maddie: I really want the Bissell Crosswave. With a 6-year-old and puppy running around, things definitely get messy! This is the first time I’ve asked for a vacuum for Christmas, so I guess this is #adulting!
Michael: A contractor to finish the projects I’ve started.
Natalie: Someone else to do that shopping! 😆


Shelby: I want to get my antique armchair reupholstered, to grow three inches taller, an all expenses paid three-day quilt camp with bottomless wine.
Tara: I would love a hot tub, but it is too big for Santa’s sleigh!
Vicki: A new electric can opener.
Zach: Anova Precision Oven. I’m not going to get it, but it’s all I want!
December OMG! PMG!
Hallelujah! We have made it to December! We aren’t sure if this year has been flying by at lightning speed or crawling by at a snail’s pace. Come to think of it, we aren’t really sure what “time” is anymore.
Regardless of how you perceive time, we hope that your year has been filled with comfort and joy, and that same comfort and joy accompanies you this holiday season.
December’s OMG! PMG! is filled with holiday-themed projects and a special Christmas video created by our team.
From all of us at ProMedia Group, we are wishing you a Merry Christmas and a bright new year!
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