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March 2022

Rounding Up Trends

This month we're talking trends. But the trends we are talking about are less about the latest TikTok dance and more about using the right methods and looking at accurate data to make sure your viral boogie-down is being seen.

For example, here are some marketing trends on the rise in 2022:


Influencer marketing
Shorter videos
Social and environmental responsibility
Hybrid events (in-person + virtually)
Experiential marketing
Mobile optimization
SMS texting


Bottom line: Trends come and go. If you're a hardcore PMG fan, you've probably already heard us talk about QR codes. They're the perfect example of a trend that rose in popularity, but will one day be replaced with the next best thing.

That's why it's good to have a marketing company in your corner so they can help you discover and leverage that next best thing. We’re constantly looking to see what’s on-trend, what’s going the way of the dinosaurs, and who’s feeding into these new cultures. So, when you're ready to get trendy, send us a message.

LSI Cheers to 40 Years!

Cheers to 40 Years!

Leadership Southern Indiana is celebrating their 40th anniversary this year. Considering that approximately 30% of nonprofits fail to exist after 10 years, this is a huge milestone!

The 40 for Forty campaign is a legacy project that will allow LSI to offer scholarships to entrepreneurs, non-profits, and community leaders who may not otherwise be able to participate in LSI's leadership development program. The campaign is supported by the 40th Anniversary Gala happening on April 22 at Caesar's Horseshoe Casino.

ProMedia has supported this campaign by creating everything from posters, videos, social media campaigns, the digital pre-show, and much more. ProMedia's Shelby Hamilton serves on the Gala Committee, "It's an honor to not only support the vision of their team, but to see how this idea has taken shape. I feel like the Gala has become my marketing baby and I'm so excited and proud to show it off on April 22nd!"

A Motion for a New Website

After losing the entirety of their previous website, Ingle Law Office came to us needing to build a new website from the ground up. While losing everything you had before can be depressing, the advantages of starting with a clean slate can outweigh the damages. A new website is a great opportunity to fine-tune your messaging, clearly outline your services, and pay attention to making your site user-friendly. How did we do? You be the judge.

Visit Website

Highlighting Healthcare Heroes

Meet Patricia Burns as she shares her career path as a home healthcare nurse with Adoration Home Health and Hospice.

TIDBITS

Interesting stuff we found on the internet that you might find interesting too.

  • We are bringing things full circle with the help of our friends at Google. The search engine giant gives you the ability to search the popularity of any trend with Google Trends. You can even compare trends. Happy Googling!

  • Deepfake media takes catfishing to a whole new level. This website uses artificial intelligence to generate pictures of people that don't exist in real life. Keep refreshing the page to generate a new face. Just goes to show that you really can't trust everything on the internet.

  • These graphs show movie genre popularity from 1910 to 2021 (it's been a really bad half a century for musicals and westerns):
Film Genre Popularity chart
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