Viewed as less intrusive than traditional advertising (because it is a destination of choice), theatre advertising is becoming increasingly popular with consumers. Played several minutes before the previews begin, on-screen theatre advertising gives moviegoers something to view while everyone seats themselves in the theatre.
The theatre advertising industry has seen overwhelming growth in sales as well as acceptance by consumers. In the past decade, the theatre industry has doubled and admissions have seen an almost 34% increase. In addition, theatre advertising fosters a captivated audience, which also leads to higher retention rates. All of these factors combined have created one of the fastest-growing and most popular forms of advertising today—theatre advertising.
At ProMedia Group, we have the resources and experience necessary to custom-design a national theatre buy campaign for your company. Big corporations across the nation are learning the advantages to advertising in movie theatres. With our extensive database of theatres and theatre chains across the nation, ProMedia Group can help plan and execute a national theatre advertising campaign that will expose your brand and message to millions of moviegoers across the nation.
Do you operate on a small scale? No problem. Our database allows us to pinpoint the theatres in your area and design a regional campaign to fit your company’s needs.
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of theater advertising